Project Description

Explore Tourism

Discover what the planet has to offer

The Brief

The brief of this project was to create a logo for Explore Tourism with a tagline, the brief I was given was to provide a logo for a company that provides an all-inclusive holiday for a wide range of destinations.

Tagline

When creating a tagline I came with two taglines that I felt would work well together with the logo, the first was “discover what the world had to offer“, which I change to planet as I had used an illustration of a planet in the final logo, the second one was “experienced amazing adventure and culture“.

Ideas

One of the other ideas was to combine the use of a planet with the letter O, I decided I would have the plane flying over the planet.

exploretourismV2

During the process of exploring logo ideas and concepts, I decided to use an illustration of a plane. One of the ideas I came up with was to use a plane with a cloud, I decided to combine the letter M with a plane and use a cloud for the logo.

exploretourismV1

Final Logo

After conducting feedback on the logo, the feedback, I received, was that people preferred the logo with the planet, After selecting the logo, I created marketing material which shows how different version of the logo could be used.

explore tourism logo

Turning ideas on paper into brands…

Let’s Talk

Thank you for taking the time to look at my website, if you have any projects, ideas, or opportunities you would like to discuss, or you want to know more about me. Please use the form below