The brief of this project was to create a logo for the Interactive floorplan, the logo needed to highlight they provide interactive floorplan plugin and video tours. Interactive floorplan works with estate agents and provides them with digital and print design.
During the process of exploring logo ideas and concepts, I included the illustration of floorplan and play button to highlight video tours.
One of the other ideas was to only use one house and incorporate the play button in text, I have used the play button instead of the letter O.
After conducting feedback on the logo, the feedback I received was that people preferred the logo with the two houses, After selecting the logo, I created marketing material which shows how different version of the logo could be used.
Turning ideas on paper into brands…