You dream it, We build it
The brief of this project was to create a logo for Russell Contracting. Russell Contracting has transformed thousands of properties and they wanted the logo to highlight the work they do.
During the process of exploring logo ideas and concepts, I include the idea of the hammer and nail to highlight the tools they used.
One of the other ideas was to combine the house and tools, I have done this by including windows and doors and one side and on the other side showing tool used.
After conducting feedback on the logo, the feedback I received was that people preferred the logo with the hammer and the nail, After selecting the logo, I created marketing material that shows how the logo could be used.
Turning ideas on paper into brands…