The main goal of the app was to reduce food wastage. It was interesting to discover how users wanted to help reduce food waste. From the beginning, I knew the app will have multiple goals, one allowing users to keep track of current food items use by date and remind users to take food to supermarket food donation points.
The secondary goal would be to allow users to create shopping lists together as a household. I learned from the research that families purchase food items that they already possess at home as they are unaware of the food being at home.
Households want to donate food, but they do not know if someone else still wants the food, this is where the food donate feature will help as food can be placed on a donate list by any household members.
From research, I uncovered people wanted to help, by listing food required by local food banks people can be made aware of which type of food items are needed. A prime example is, Sainsbury’s place priority labels on required food items for the local food banks, as a result of this they received more donations.