Print Design is important because it helps you stand out from the rest of the competition, print is tangible, it gives them something solid to hold and makes your vision more realistic. When you have a print design you can feel and touch this invoke senses in ways a digital print can not.
The first step is to understand the goals for the project.
Research the industry and what kind of print design are being used by the competition.
Brainstorm ideas using word mapping and sketch out ideas well as the layout on paper.
Take the best idea from paper and create them using digital software.
Refine the print design after feedback and deliver.